Breakfast Of Champions

There isn’t any question that cold cereals revolutionized the American breakfast table. No longer did mom ought to cook hot cereal, eggs or meat, and youngsters could independently prepare something in their own business before going to school. At the turn from the twentieth century, the roll-out of cold cereal basically began with two enterprising men who saw the probabilities and took a gamble. And breakfast has not been a similar.

In the late 1890s, an extremely eccentric man named John Harvey Kellogg, ran a health sanitarium in Battle Creek, Michigan, together with created a bland, tasteless food for his patients with digestive issues. A few years later, his brother Will made a decision to mass-market the brand new food at his new company, Battle Creek Toasted Corn Flake Company, adding some sugar on the flakes recipe rendering it more palatable for your masses, plus a star was developed.

Around precisely the same time, C. W. Post, who was simply a patient at Kellogg’s sanitarium, introduced an alternative choice to coffee called Postum, accompanied by Grape-Nuts (which may have nothing to do with either grapes or nuts) and the version of Kellogg’s corn flakes, naming them Post Toasties, and America’s breakfasts were never a similar.

Both men could thank an enterprising gentleman named Sylvester Graham, who 40 years earlier had attempted graham flour, marketing it to help “flatulence.” He developed a breakfast cereal that has been dried and broken into shapes so difficult they needed for being soaked in milk overnight, that he called granula (the dad of granola and graham crackers).

Capitalizing on that original idea, in 1898 the National Biscuit Company (Nabisco) began producing graham crackers in line with the experiments of Sylvester Graham, first promoting them like a “digestive” cracker if you have stomach problems; (Seems lots of people had bloating even long ago.)

Fast forward and also other companies were sitting up and taking notice. The Quaker Oats Company, acquired an approach which forced rice grains to explode and began marketing Puffed Rice and Puffed Wheat, calling them a marvel of food science that has been “the first food shot from guns” (oh boy, would they are available under fire for the one today, no pun intended);

1920s Wheaties was introduced and cleverly targeted athletes when they proclaimed for being the “Breakfast of Champions;”

The 1930s saw The Ralston Purina company introduce a young version of Wheat Chex, calling it Shredded Ralston (sounds slightly painful);

Soon Cheerios appeared and would get to be the best-selling cereal in America, worth about $1 billion in sales in 2015.

No you can dispute the actual and versatility of dry packaged cereal. In the last five decades, this multi-billion dollar industry has spun off multiple uses, unlimited possibilities and targeted kids clever packaging, outrageous names, flavors, colors and choices (all full of sugar obviously). What could be more American than corn flakes?